The Problem of Consumer Skepticism Case Study Example | Topics and Well Written Essays - 500 words

The Problem of Consumer Skepticism - Case Study Example However, there are many factors inhibiting development towards greener practices. One might think that any effort made by a company to be eco friendly is well received by those who are concerned about the environment. For example, Coca Cola’s effort towards greener practices has been faced by numerous setbacks. The bottles are still made of plastic and even though it is recyclable most consumers through them away leading to environmental pollution. Secondly, the green idea is no exception as it has been faced by a huge controversy inhibiting its progress. Although, the idea would have positive impacts on the environment, such as reducing rainwater runoff by 38 percent and minimize heat island impact by 26 percent, there are those who are against the idea. Critics state that the new by law behind the idea of green rooftops may dampen the efforts of the green movement, as it will limit developers’ options in constructing, as they will be concerned towards making the building eco-friendly thus increase the building costs. Consumer attitudes towards eco-friendly products limit greener practices since most of them are skeptical about paying a high price for these products.