Significance Of The Treaty Of Versailles - 1514 Words

Madison Welzbacher September 19, 2014 World History Significance of the Treaty of Versailles World War I was a devastating war that had a long-lasting effect on every European country. After the assassination of Franz Ferdinand, the heir to the Austrian throne, and his wife by the hands of a Serbian terrorist group known as the Black Hand. Germany urged Austria-Hungary to attack Serbia, but Russia stepped up to protect the country. Germany ambushed Belgium, and proceeded to Russia, throwing Great Britain into the war due to their alliance with Belgium. As a result, the continent of Europe, including Great Britain, Italy, Russia, Austria-Hungary, and France, was plunged into a great World War. The war lasted from 1914 to 1918, and it left Germany singled out as the catalyst. In November 1918, Germany finally agreed to an Armistice, a halt in the fighting, but they did not consider themselves to be surrendering. At the time, the Germans believed that they would play a role in constructing the treaty that would end the war, but when the time came, they were not allowed t o participate. Germany was greatly angered by this, but there was nothing that they could do for their army had been disarmed. They had two choices: sign the Treaty or be invaded by the Allies. With no other option, the Treaty of Versailles was signed on June 28, 1919 in the Hall of Mirrors at the Palace of Versailles in France. Although the Treaty of Versailles did bring an end to World War I,Show MoreRelatedAsses the Significance of the Treaty of Versailles1154 Words   |  5 Pagesâ€Å"Asses the significance of the Treaty of Versailles† The Treaty of Versailles did not dismantle Germany from its ability to wage war; it neither made the people grateful towards the allies. As the Italian political philosopher Niccolà ² Machiavelli of the 1500’s stated â€Å"___________†. The Treaty imposed many demands of the war weary country, these demands did not have an immediate effect on the country, and it instead gave a long-term legacy of bitterness and humiliation. The defeat of the GermanRead MoreHow Significant Was The Versailles Settlement Of Shaping The History Of The Weimar Republic? Essay1629 Words   |  7 PagesSignificant was the Versailles settlement in shaping the history of the Weimar Republic? Explain your answer. The Versailles Settlement was more significant in shaping the history of the Weimar Republic overall, however other prevailing conditions worsened the effects of the Versailles Settlement to a lesser extent. From 1919 to 1921, the Versailles Settlement was less significant, as the instability of the German people was able to be stopped. From 1921 to 1923, the Versailles Settlement was moreRead MoreEssay on Treaty of Versailles Role in Hitlers Rise to Power879 Words   |  4 PagesTreaty of Versailles Role in Hitlers Rise to Power The Treaty of Versailles was important to Hitlers rise to power because, it was the cause of Germanys downfall. Hitler felt very strongly about the Treaty of Versailles and thought the terms were unfair towards Germany. Many German people also despised the treaty, and wanted something done about it. Hitler was there to turn to. He wanted to abolish the treaty and all of it terms. 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In order to achieve current purposes, this essay will advance as follows: Section 1 will explain how Adolf Hitler defied the Treaty of Versailles and turned a depression-wracked country into a major military power, Part 2 will discuss Hitler’s strategies concerning the â€Å"Jewish problem† in Germany and his military conquests from 1936 to 1940 in his attempt to control Europe, Portion 3Read MoreThe Importance Of Adolf Hitler1214 Words   |  5 Pageswilling to follow him and all of what he had spoken out for. However, that didn’t change the fact that there were still downsides to what he convinced others to believe in and what he wanted as a leader. Nonetheless, these factors don’t overcome the significance of Hitler’s leadership. The Weimar Republic was an ineffective form of government in which there was too many separate parties that stood alon e. This government was unable to stay secure and in leadership. After the Weimar Republic’s failure theRead MoreThe Most Important Factors that Led Up to Hitlers Rise to Power in 1933791 Words   |  4 Pagesover less than 10 years it shows that vast outside factors must have affected Germany to change so many votes. Several factors here vital to and lead up to the rise to power of Hitler. After the WWI the treaty of Versailles was signed. This was a peace treaty of a kind but it is more punishment to Germany for losing war; much land on its west to France and Belgium and lost land on the West to Poland and Lithuania, t also lost its colonies in Africa to France and BritainRead MoreThe Policy Of Appeasement During The Outbreak Of War Essay1332 Words   |  6 Pagessecurity, the idea that countries could discourage aggression, appeasement became a policy adopted in the 1930s, especially by the British. Appeasement was developed in the belief that countries such as Germany were unfairly treated in the Treaty of Versailles. It was used in hope to prevent Germany and Italy going to war. â€Å"Appeasement was seen to be magnanimous, good business, idealistic and a form of security.† The policy of appeasement was widely pursued by Britain and France in the 1930s, refersRead MoreGermany as a Victim1451 Words   |  6 PagesGermany as a Victim On the 16th June the German government, lead by Count Brockdorff-Rantzau, were presented with the Treaty of Versailles. They were originally given 14, and then 21 days, to agree to it. The treaty, which included some 440 Articles, was not as vindictive as Clemenceau had wanted nor as moderate as Lloyd George would have wished. It certainly fell far short of the conciliatory features of Wilsons fourteen point proposals. (Evans and Jenkins) HoweverRead MoreAssess How Hitlers Ideology Affected Nazi Foreign Policy Between 1933-391528 Words   |  7 Pageswould be to ignore his personal motivations and both racist and expansionist ideology. This facile explanation also fails to look at Hitler’s intentions echoed fearlessly throughout his speeches, address, and party literature of reversing the Treaty of Versailles to create a Greater Germany ‘Grossdeutsh’ and to expand eastward into Russia in the conquest of living space ‘lebensraum.’ To place these policies into historical reality a historian must look at Hitler’s motives, intentions and actions whether

Indian Democracy at Crossroad - 3296 Words

Avinash Shankar MAD12015 Politics Essay: 2 Topic Can post-colonial India s political experience be characterized as moving towards becoming more democratic Democracy, the form of government where supreme power is directly or indirectly vested in people, has become a global discourse that can be gauged from the fact that many post-colonial countries have adopted it with remarkable success. The dramatic global expansion of democracy in the last few decades in post-colonial countries speak volume of this most popular form of representative government. The ever fluctuating political dynamics coupled with†¦show more content†¦Indira’s regime, in my opinion, was the beginning of the stage when India started to show its meaningful presence internationally. Creation of Bangladesh was the beginning of the India’s assertiveness at international level. Nuclear test conducted in 1974 was the extension of this assertiveness. Ironically Indira’s regime will also go down in history for bringing disrepute to democracy by imposing emergency in the most undemocratic manner. Perhaps it was the first blow to the essence of dem ocratic model that India followed since independence. The manner in which rights and liberties, the two important tenets of democracy, were suspended during emergency reminds us how an authoritarian regime can play havoc in people’s minds. The emergency perhaps was the turning point in the Indian democratic history because it paved the way for major political and social shift. It was perhaps the trigger that led to the end of absolute majority era and ignited the undercurrent of regional politics played largely around caste and religious lines. Easwaran Sridharan and M.V. Rajeev Gowda however believe that the end of Congress’s dominance and fragmentation of the party system haveShow MoreRelatedAmerica Stands At A Crossroads880 Words   |  4 Pages America stands at a crossroads. 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He died in Independence Missouri in 1852. James Calhoun’s correspondenceRead MoreIndia Of The Indus Valley Civilization1087 Words   |  5 Pagesfunctioning and democratic nation state. India ’s population of over 1 billion speak hundreds of different languages yet they manage to live in relative harmony with each other. Such a wide diversity and acceptance places India at the center of a crossroad of cultures spanning from Europe to China. India has absorbed all this in a way nearly unprecedented in world history. Finally India can be considered the birthplace of organized religion starting with Hinduism and spawning others like Buddhism andRead MoreHistory of Apartheid in South Africa1679 Words   |  7 Pagesbecame a republic and completed its separation from Great Britain. Apartheid turned into a drastic, systematic program of social injuring based on four ideas. 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Play in groups Essay Example For Students

Play in groups Essay In this workshop, we were aiming to develop our knowledge and understanding of the play Blood Brothers, and to build on our understanding of the play. To do this, we took part in a series of exercises across the day.  We looked at the synopsis of the play in groups of 4 or 5. We created a practical comic strip/ play in less than a minute. The reason for this was to brief ourselves on the out line of the story. We used freeze-frame for the opening and ending lines, narrated action to explain to the audience what was going on in the scene, freeze-frame into action to mark the moment, and then we ran the scenes together. I played the narrator in this scene. I used the above techniques to try and raise the awareness of the story. I feel I was successful in my role as I briefed the audience on what was happening but also remained a focal point for the actors whilst they were becoming their characters. Throughout the play, class was a major issue. By looking at the photo of the two brothers we can see a huge difference in their costumes. Both brothers are wearing a school uniform, however, they are in a very different state. Mickeys is torn and tattered. He has holes in his jumper, baggy socks, and scuffed shoes. Eddies is much smarter. All his clothes fit, and they are respectable. He shows no sign of dirt and his shoes are laced and shiny. In pairs, we used the photo as a stimulus to improvise a scene between the two brothers. It is the scene in which they first become blood brothers. I have annotated the scene below.  To practise levels of class we took part in an exercise, which helped to develop how we move our body depending on different status levels. We walked around the classroom in a neutral position until something was shouted out. It could be, pauper or The Queen, but as our teacher called out the names we had to show the physicality of that particular character. It demonstrated how we actually saw other people and tested our own ability on how to become different characters. We used the same exercise to become children of different ages. To test our physicality of children our teacher asked as to portray different aged children from our viewpoint. The body language, and physical body handling develops as a child ages. To show this we demonstrated how we thought a child of Mickey and Eddies year would behave. I thought that the child would fidget, and run around a lot. I also laughed a lot even if I made it obvious that I didnt know what I was laughing at. We used the use of space and levels to show this. I thought it was an extremely useful and successful exercise as I gained so much knowledge on how a child really behaves. We showed how children are inquisitive and ask a lot of questions. In another exercise we showed our ability to play children by pretending to be a lot younger. We had to run to an object in the room and try and get people to listen to what it was, however, we had to call it something else. For example, if it were the door that I was pointing to, I may call it a banana, but I would have to really try and convince another person that it was. This is because I believed that the object really was a banana. It demonstrated how a child would believe things because someone else tells them. A child only knows that a ball is a ball because they have been told so. We used props for our child improvisations. A bucket was placed in the centre of the room. As children, we could enter into the middle of the room and begin to play with the bucket, however we do not know what the bucket is, and therefore tell all our friends that it is something completely different. It was a successful exercise as it helped me to get into the role of s child. I was much better prepared now to continue with the Eddie and Mickey improvisations.

The Strategic Management of IKEA for Furniture Company in UAE or Gulf Corporate Countries

Executive Summary IKEA aspires to provide quality products and services to its global clients. To realize this vision, IKEA offers various properly designed and serviceable house-furnishings at very low prices in Dubai, Kuwait, Abu Dhabi, Saudi Arabia, and other global markets.Advertising We will write a custom essay sample on The Strategic Management of IKEA for Furniture Company in UAE or Gulf Corporate Countries specifically for you for only $16.05 $11/page Learn More Thus, since its inauguration in the fiscal 1943, IKEA has globalized its operations and businesses. However, globalization presents various threats and opportunities to IKEA while exposing its strengths and weaknesses to market competitors. The weaknesses and strengths have been analyzed through Value Chain Analysis, VRIN, PESTL, and Porters Five Forces frameworks. In fact, the internal and external environment where IKEA operates have been analyzed using these analytical tools and recom mendations have been provided. Introduction IKEA International is a global corporation that offers home accessories to all global clients. Being headquartered in Sweden, IKEA provides quality furnishings in the Europe, Africa, and Middle East markets. The company has recently set its presence in Gulf Corporate Countries such as Omar, Qatar, and Kuwait. In fact, in the United Arabs Emirates and GCC, IKEA is acknowledged for the provision of quality furnishings that cannot be assembled easily, but can be transported without problems. In fact, IKEA furnishings are evident in the City Festivals and residential places. Despite being globally recognized, Dubai constructed its first IKEA store in the fiscal 1995. However, the largest IKEA store was opened in the year 2005 in the Dubai Festival City. In the year 2011, Abu Dhabi launched the largest IKEA International store in the Island of Yas. Besides, IKEA has one store in Kuwait as well as two other stores in Saudi Arabia (Daft Vershini na, 2010). The purpose of this paper is to analyze the current business and operations of IKEA, external and internal analysis, the competitiveness of IKEA, as well as the strategies and challenges faced by IKEA. Analytical tools such as Value Chain Analysis, VRIN, PEST, and Porters Five Forces are used in the analysis of IKEA’s business and market operations.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Current Operations and Businesses of IKEA IKEA was first inaugurated in the fiscal 1943 in Sweden. In the 1980s, IKEA began to expand its business operations to the United States, UAE, GCC, and other parts of the European markets. These markets attracted the company due to several reasons: (1) the regions had very large customer base, (2) the local residents who had travelled considered themselves risk-takers, (3) the market was fragmented and (4) the potential customers could be identified with regions. The success of IKEA business relied on the sensitivity of the people to the product attributes regardless of the origin. If people regarded local products more than foreign products, then IKEA business would probably have been in danger (OBG, 2012). IKEA entry into the United States, UAE, and GCC markets was focused on the consumers the company perceived to be the potential customers. The firm opened its first US store along the coastline while the Dubai and Abu Dhabi stores were opened in the Dubai Festival City and Marina Mall. While going global, IKEA believed that people living along the coast and Islands were exposed to foreign products (Gillespie, Jeannet Hennessey, 2010). The reason to focus on the travelling consumers was that the company was determined to sell products with European standards. The success of such products would be uncertain in areas where consumers have no foreign experience. The success of this entry mode in the UAE, GCC, and Europe was to form the basis for establishment before expanding the business operations elsewhere. The entry mode adopted by IKEA when expanding to the European, UAE, and GCC markets occurred in form of a market-seeking investment undertaken to exploit new markets. The Swedish, GCC, and UAE markets are saturated and the markets can only offer limited growth opportunities.Advertising We will write a custom essay sample on The Strategic Management of IKEA for Furniture Company in UAE or Gulf Corporate Countries specifically for you for only $16.05 $11/page Learn More The company was motivated to this investment by the constant market growth and large market sizes of Europe, UAE, GCC, and IKEA aimed to serve the larger markets. According to Uppsala theory, after understanding the local market the company could move to the nearest market (Switzerland), then to Germany, UAE, GCC, and so on. In the Dubai and European markets, IKEA was met with great success a fter focusing on providing the cheapest solutions to gain competitive advantage (Walker Butler, 2010). However, the success in the European and UAE markets was not a straightforward endeavor given that established firms that had huge capitals pursued foreign investments. Although IKEA had made a good fortune in the Sweden market, moving capital from the country was a challenge. The capital controls in Sweden prohibited investing abroad with home gained capital. The UAE nevertheless, offered a favorable environment for the company to invest its capital. IKEA had to make quick profits and get a positive cash flow by adopting the foreign investments strategies. The European business was reorganized, and tighter controls were introduced. The company changed from offering European styled products to the American styled ones in the UAE, and GCC markets (OBG, 2010). IKEA Value Chain Analysis Primary Activities Inbound logistics In the UAE and GCC, IKEA has established a wide base of produ cers and supplies responsible for manufacturing and supply of furniture parts. The extensive array of Middle East regional warehouses is integrated with an efficient management of inventory driven by the need to ensure that the right parts go to the right customer at the right time.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Storing the furniture components as a single package is a cost saving approach, as the stores need not to be as big as they might be expected for a furniture company (Gillespie, Jeannet Hennessey, 2010). Operations IKEA has continued to expand and increase its customers across all market segments including the UAE and GCC. Isaksson and Suljanovic (2006) observe that IKEA is the only firm in the UAE and GCC furniture industries that has managed to attract customers across the world without changing the original concept of management. This has been achieved through the development of unique product designs based on sacred dedication. Other operations include market and product research, which add to the competitive strength of the business. Outbound Logistics In an industry that is considered local by many people, IKEA has become global because of its comprehensive distribution network. The firm now delivers low cost, but quality furniture to major markets such as Europe, Africa, UAE , America, GCC, and Australia. Indeed, it is the only distributor in the industry to have established on a global scale. It has stores spread in Europe, North America, Asia, and recently established operation in the UAE and GCC. The low cost of distribution in the UAE and GCC is enabled through the innovative way of dealing with the logistic sourcing and retailing whereby the products are knocked down and shipped in flat boxes (Gillespie, Jeannet Hennessey, 2010), involving consumers in value addition by transporting, and assembling the furniture by themselves. Marketing and Sales IKEA marketing in Dubai, Kuwait, Saudi Arabia, and Abu Dhabi is accomplished through the renowned IKEA catalogue, which has existed for years. This marketing tool is the cornerstone in the firm’s concept and is distributed free of charge to the households within the stores’ principal market areas. The sales returns generated by IKEA increase because of the numerous customers who visit Marina Mall and Dubai Festival City stores. Every year, the company experiences an increase in the number of visitors due to the new products advertised though the catalogues. No other forces drive sales in IKEA much like the catalogue, which is reinforced by the homely environment of the stores. Services The great success of IKEA has been enabled through the homely services offered in the Dubai, UAE, Saudi Arabia, Kuwait, and Abu Dhabi stores. The stores have been likened to IKEA homes where a customer can get any household services including dining, children playing zones and instructions on how to assemble products on their own. This kind of high-level service maintains the attractiveness to and competitive advantage of the firm. IKEA External Analysis Using PESTEL Political The UAE and GCC environment where IKEA operates is politically polarized. Minimum wage policies are strictly observed to avoid infringing labor rights. However, in most nations including UK, Dubai, Abu Dhabi, and U S, the political parties ensure the business environment is stable. Foreign business policies are accommodative to all multinational corporations. For instance, the taxation policies allow foreign corporations such as IKEA to join the UAE, European, and GCC markets (SandÄ ±kcÄ ± Rice, 2011) Economical The prices charged by IKEA on its products and services are reasonable to the consumers in the UAE and GCC markets even during the economic slump. Given that most IKEA products are locally produced in Asian countries, it is advantageous for IKEA to operate in regions like Dubai, Abu Dhabi, and GCC. IKEA has the advantage to capture and grow in various Asian, Middle East, and European markets because the national incomes are high while the rates of inflation are low. Consumers are encouraged to purchase products since interest rates are low and the currencies are strong (OBG, 2008). Social In its global business operations, IKEA has upheld a just societal status. IKEA has improved it s stores in all countries such as Dubai, Kuwait, Qatar, and Abu Dhabi to suit the citizens’ lifestyles. For instance, customers can do shopping anytime because IKEA offers flexible and odd working hours (OBG, 2008). There are playing grounds for kids and restaurants for parents accompanying the kids. Technological In the UAE and GCC countries, IKEA has been able to endorse or market its services and products easily via the internet. The products dimension and detailed info are available online, and this allows clients from these regions to make purchases. IKEA also derives its strength through the online catalogue services. IKEA initially wanted clients to go to the Dubai, Kuwait, Saudi Arabia, and Abu Dhabi stores to pick up their products, but technology has now enabled the company to use computer operated lifts to deliver products to the clients (SandÄ ±kcÄ ± Rice, 2011). Analysis of the Competitive Position of IKEA Using Porter’s Five Forces The IKEA’s Co mpetitors There is extreme competition amongst the existing corporations in the international markets like the UAE and Abu Dhabi. For instance, in Dubai and Abu Dhabi, the company functions in a very competitive business environment typified by other economical furniture manufacturers. B esides, these producers are kin-run dealings that generate low overheads well known by focusing on expensive designs. Conversely, these expensive and focused designs translate to small-scale fabrication to suit the local UAE and GCC souks (OBG, 2012). The established experiences offer dissimilar opinions on product location and contributions according to inside accounts. To compete successfully, some large vendors like Furniture mall, Courts, and Nova generate inexpensive products to benefit from the economies of scale. Thus, IKEA appears to face stiff rivalry along with opponents from countries like Dubai, Kuwait, and Abu Dhabi. Furthermore, IKEA currently faces little pressure from fresh market en trants while the emergence of novel market competitors is also negligible (OBG, 2010). The Bargaining Power of Suppliers and Buyers As the local and universal furniture dealer, IKEA presents substitutable and broad choices of products and services to the UAE and GCC consumers owing to the level of competition. Thus, corporation offers strong bargaining power for the customers. The consumers pose a plausible threat of backward incorporation to the traders. However, retailers look for diverse means of improving performance in order to participate efficiently and generate profits. This can be realized through implementing deliberate work and business schemes based on the creation of market associations. The motivation aspires to construct enduring consumer affiliation and dealers devotion. Hence, this informs IKEA’s assimilation practice strategy amid consumers, retailers, and suppliers (OBG, 2010). IKEA seeks to enhance the reliability of the UAE and GCC customers in relation t o the purchasers’ power in the business. It focuses on improving the existing consumer association by scheming on how to win and secure the new-fangled customers to an enduring rapport with the corporation (OBG, 2008). The provision of excellent customer services with optimistic shopping knowledge is important. IKEA’s Threat of Substitutes The problem of searching for additional replaceable products that can do the same function requires an alternate product. However, there are hardly any replacements of furnishings for the other products in the UAE and GCC. With technical advancements, a significant part of the people, the account of organization supplying merchandise, and the mode of supplying services and products are extremely substitutable. It is realistic for the shopping judgment placed against the garments since Dubai, Kuwait, Oman, and Abu Dhabi customers would make an effort to appraise if the furniture is fit (OBG, 2012). To evaluate the aptness of purchasin g manufactured goods, it is important for the computer imaging to forget the establishment of rooms. Nonetheless, such substitutes stay put, as components of the company’s competitive advantage and online business remains underutilized. The Corporation Prospective Entrants In the provision of departmental stores, there are numerous furniture traders such as Courts and Nova as well as high-end vendor like Lorenzo in the GCC and UAE markets. In fact, a higher degree of opposition results from the diminishing levels of customers’ trustworthiness. This industry is experiencing threats from the innovative competitor entering into the big business. There is an obligation for renting store space since capital investment necessary for furnishings could be high. Hence, the competitors must source the designs and build the factories. In addition, before the market entrants could produce low cost products to rival the entrenched firms, they must capture a dominant market share (O BG, 2008). IKEA Internal VRIN Framework Analysis Valuable The strength of IKEA at present originates from unique sourcing, tightly controlled logistics, and unique design capabilities. Therefore, the firm offers products that are unique enough to give market recognition, reduce inventory, and secure sourcing for long runs. This strength has ensured that the firm leads in the industry and steadily increases the market share countries such as Dubai, Abu Dhabi, Oman, and Europe. Rare Throughout history, IKEA has been able to produce new designs and offer products next door from the Dubai and Abu Dhabi stores. IKEA is the only industry player that has been able to offer a variety of designs to the wide customer base found in the UAE and GCC nations (Isaksson Suljanovic, 2006). Inimitable As the activities of the value chain suggest, IKEA has a strong relationship with their UAE and GCC customers starting from the products offered to the services given. Many of the competitors found in the UAE and GCC markets lag behind in terms of customer loyalty and the locals only know a few that surface. IKEA enjoys global recognition in Dubai, Kuwait, Saudi Arabia, and Abu Dhabi due to its ability to offer the typical Swedish furniture taste, yet with a sense of the differing consumer needs (Walker Butler, 2010). Non-Substitutable The iconic aspect of self-assembly emphasized in IKEA is more of an imagination. The developments that have led to this achievement have taken years and whole commitment of the firm leaders. Even if, other competitors found in the UAE and GCC markets tried to imitate such an approach, they will not only invest costly in building trust with producers, but must do better than IKEA to dissolve the recognition the company has gained (Daft Vershinina, 2010). Major Strategic Issues and Challenges IKEA Should Address IKEA has various options to make sure it improves its performances in the depressing economic setting founded on environmental dynamism an d the state of the industry. The company can focus on the business operations to boost its UAE and GCC market dominance. To accommodate average regulars with minimal wages and discretionary expenditure powers, it may manufacture low priced designs. The company could invest in the research and development to fund its expenses and improve on the status of its product designs. Through employing products promotion strategies, IKEA could widen its sales and become the market leader in the UAE and GCC nations (OBG, 2008). Its present promotional campaigns are based on cultural awareness and exclusive marketing situations for every nation and globally differ across marketplaces (OBG, 2008). To convey the alternative and innovative television spots across the world, IKEA has worked with diverse advertising bureaus for more than a year. Hence, IKEA gives the UAE, Dubai, Kuwait, Saudi Arabia, and Abu Dhabi marketing agencies the liberty to discover some of the uncharted and fascinating ideas that generate additional attraction. Furthermore, the corporation has a stockpile that attracts additional clientele to the Dubai and Abu Dhabi IKEA stores. In Dubai, Kuwait, Saudi Arabia, and Abu Dhabi, the IKEA stores appear positioned and arranged in a way that one cannot leave without seeing all the available products or furniture. This strategy lures the Middle East customers to buy IKEA products. IKEA takes advantage of this in getting new personnel to help customers walk through the shop and see the commodities they need (SandÄ ±kcÄ ± Rice, 2011). The system enables the clientele to buy more furniture than what they planned to purchase. Further, the company profits from the healthy firm-supplier association and its economies of scale. The company might surpass the long-term agreements for the low cost supplies from the clientele by providing leased technological support and equipment. It should uphold brand positioning by offering low priced and quality products while pres erving the value image in the UAE, Kuwait, Abu Dhabi, and Saudi Arabia markets (OBG, 2008). The existence of differentiated merchandises in the value added phase permits IKEA to offer options for preference, transfer, and transportation of furniture. This should be the strategy in the Middle East operation, and should IKEA fail to obtain the goodwill, it may incorporate the service costs into the price of manufactured supplies. Recommendations IKEA is cautious about the societal and cultural aspects of the UAE and GCC where it operates. IKEA should provide a commission on its products and services and allow every department to make its own management decisions. In the Dubai and Abu Dhabi markets where IKEA currently functions, such preparations will ensure that assorted units can respond promptly to any state of crisis. Conversely, by focusing on the superiority and low manufactured goods overheads, IKEA should pursue the principle of reaching out to the costs conscious customers. T his can be realized via putting extra energy on its business operations and sourcing the supply chain resources to minimize the operation costs. Hence, IKEA International in Dubai, Abu Dhabi, and Oman should reduce the resource leasing to lower the operating fixed costs. This can be realized through choosing a shopping quarter in the suburban areas in the UAE and GCC while evaluating the existing guidelines. While operating in the UAE and GCC markets, IKEA should provide excellence services during sales periods and over the weekends when the clients overwhelm personnel in service. For the UAE and GCC to sanction the employees to supply more than one category of manufactured goods, they must cross-train their workforces in diverse fields. IKEA should let the deployment of workforce from other sections when a given sector faces many enquiries from the clientele. To fill up the vacant positions over the weekends, the corporation must hire more part time workers from the GCC and UAE pop ulace and train them appropriately. Thus, the usage customers’ discontent over quality services and the surge in customer enquiries over the weekend would be dealt with through this implementation. IKEA found in the UAE and GCC must also influence the clients to shop online so that it can take advantage of the accessible information technology. In fact, this can reduce the weekend tension on the available human resources. Above all, the corporation must dispose the delivery free of charge strategy to attract more clients on online shopping since its catalogue is wide-ranging and the customers should access it effortlessly. Conclusion IKEA has grown-up into a multi-million corporation from the fully-fledged family business since the year 1943. The corporation will breed new business sections and sustain the present marketplace strategy of low priced quality merchandise as it progresses into the next years. To nurture its UAE and GCC businesses, it will make sure that there is recurrent upgrading of consumer services to make them remain its business contents whilst using technical internet shopping. It has a strong prospective of increasing its business operations in UAE and other GCC markets through limiting its expenses and improving the market share. This is enhanced through its established background and the influence it has in the industry. References Daft, K Vershinina, N 2010, Management-international edition, Cengage Learning EMEA, Andover, Hampshire. Gillespie, K, Jeannet, J Hennessey, D 2010, Global marketing, Cengage Learning, Florence, KY. Isaksson, R Suljanovic, M 2006, The IKEA experience. Web. OBG 2008, The report: Kuwait 2008, Oxford Business Group, Gabon. OBG 2010, The report: Oman 2010, Oxford Business Group, Gabon. OBG 2012, The report: Qatar 2010, Oxford Business Group, Gabon. SandÄ ±kcÄ ±, O Rice, G 2011, Handbook of Islamic marketing, Edward Elgar Publishing, Cheltenham United Kingdom. Walker, J Butler, S 2010, Oman, UAE Arab ian peninsula 3, Lonely Planet Publishers, Gurgaon, India. Zentes, J, Morschett, D, Schramm-Klein, H 2011, Strategic retail management: text and international cases, Springer Publishers, New York City. This essay on The Strategic Management of IKEA for Furniture Company in UAE or Gulf Corporate Countries was written and submitted by user Averie W. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.